📋Problem statement
BeerBiceps.com needed a redesign to enhance the user experience, especially for mobile users who made up over 50% of site traffic. The existing site lacked a user-friendly mobile view, clear navigation, and essential information pages, limiting its accessibility and effectiveness for a growing audience.
🎯Goal
Responsive Design: Create a mobile-first design, a responsive design to cater to the majority of BeerBiceps’ users.
Essential Pages: Add key information pages like "About Us" and "FAQs" to improve transparency and user support.
Streamlined Navigation: Simplify the navbar by removing irrelevant items and emphasizing easy access to core content.
Research
For the Research & Analysis phase, I examined website analytics to understand user behavior and pinpoint pain points. High mobile traffic emphasized the need for a mobile-friendly design. Then, I conducted competitor research to identify best practices in responsive and user-friendly design, setting a benchmark for improvement.
During Sitemap Revision, I streamlined navigation by removing irrelevant links and refocusing on core categories and recommended adding an “About Us” page for credibility and an “FAQs” section to address common user questions, enhancing clarity and trust.
📑Wireframe
